Hard Water & Hair Color: Does Hard Water Strip
Your Color and Strip your Dye?

If you love, love, LOVE your fresh-from-the-salon hair color (and who doesn’t?) you probably know it needs protection against well-known color saboteurs: UV rays that turn color brassy, shampoos with sulfates that strip out color, products made with ingredients like citrus, that can undo your hue.

When it comes to anti-fade shampoo, banishing brass, and giving you truly color-safe styling options, Color Wow has you covered. Because we’re as obsessed with keeping perfect “day one” color as you are!

Our obsession with picture perfect hair led us to tackle one of the toughest, most prevalent (and maybe least acknowledged) color-killers of all time:

THE HARD WATER THAT COMES OUT OF YOUR SHOWER HEAD

ONTO YOUR HAIR!

That’s right: seemingly clear, pure, benign… your household water actually contains traces of metals and minerals that deposit onto your hair, build up overtime, interact with hair color chemicals to distort your shade, and even rough up your texture.

Hard water is the worst offender, but even well water, soft water, city water, whatever water, has minerals that will affect your hair color and texture!

But if you’re like most people, you don’t think twice about the water you shampoo with. You probably don’t even have a clue what comes out of your tap, and stays on your hair!

Let's take it to another level...

CURLY HAIR

With Hard Water

Without the Hydrogation Water Conditioning System + Ultra-Filtration, the water that comes out of your tap or

your shower head looks perfectly clean, doesn't it?

WHAT DO MINERALS IN WATER DO TO YOUR HAIR?

You’ll be shocked by how many problems are linked to mineral build-up on your hair: color fading, brassy blondes, dingy or muddied hues, coarse rigid hair that lacks movement or body/bounce, dull, droopy curls, lackluster locks, highlights that seem to “disappear” just a couple weeks after leaving the salon.

Minerals can also pose a real problem for professional colorists. If you have mineral deposits in your hair when you go to the salon for color processing, it can skew the results.

Because certain minerals (like copper) will interact chemically and accelerate the color processing, making it hard for your colorist to control the end results.

HOW DO MINERALS ATTACH TO HAIR?

Minerals are “positively charged” and attracted to hair strands, which have an innate negative charge. Also, when you bathe or shower in warm water your hair’s outer cuticle layer opens. Trace minerals can lodge in the openings.

HYDROGATION WATER CONDITIONERS NATURALLY

CHANGE THE CHARACTERISTICS OF SCALE BINDERS...

...maintaining all minerals in a soluble state

so they lose their ability to attach themselves to the hair.

These minerals are not seen when they come out of the shower head, and neither is the crud coming from your water supply. You'd never even know they are present.

Let us see how the Hydrogation Water Conditioner takes perfectly clear water before the 3 in-line (white) filter cartridges and makes it 10 times more 'FILTERABLE' so that the filter cartridges actually remove the dirt particles and whatever else that comes from your city of well water supply.

All that you can't see in the water can be seen inside of your 3 filter cartridges. It all stops there! It doesn't go into your home or business and it won't ever have contact with your hair, skin, laundry or into your kitchen faucet where you wash your fruits, vegetables, or your plates and utensils.

Hydrogation Water Conditioner + 3 filters Hydrogation Water Conditioner + 3 filters

Day of Installation Days after filters remove crud

HYDROGATION Water Conditioners + Ultra-Filtration

will show you what kind of water you actually have...

Actually it is this...

Unless you invest in your hair and skin with a

Hydrogation Whole House Water Conditioning System

to treat and completely filter your water supply,

you cannot avoid exposing your hair and skin

to hard water & dirty, no matter your water source.

THE ULTRA-FILTRATION at the end of the train using the HYDROGATION WATER CONDITIONER is what removes the dirt, metals and residuals found both in city and well water supplies to protect your hair and skin keeping it incredibly clean, however let us see how impressive HYDROGATION all by itself is for stopping the mineral build up on your hair and skin:

100% CONDITIONED WAVE POOL